Fashion Merchandising | İstanbul Moda Akademisi



Fashion Merchandising

"In retail management, which is the ability to understand an end user's continuously changing demand correctly, and then make a proposal that will meet that demand in the fastest manner, operational efficiency and building a correct work plan and strategy, along with delivering the correct product in the right amount, at the right price, at the right time, and in the correct location, becomes more important each day. They become a must for professionals in the ecosystem of the retail industry. Building this skill set is the fundamental objective of İMA's "Fashion Merchandising Program".
Burak Gunbal 
İMA Fashion Merchandising Lecturer

2 months (48 hours)

Day and Time
Saturday  10.00 – 17.00

Start Date
13 April 2019


For more detailed information:
 0212 219 41 41

In Turkey, fashion retail companies demand well-equipped managers who are capable of understanding global competition, and responding rapidly to changing consumer behaviors to enhance their productivity. 
Focusing on international developments and current practices, this program aims to teach participants the key parts of the "Merchandising, Buying and Product Management" topics, which are some of the fundamental issues of retail management. At the end of the program, you will have comprehensive knowledge on the latest practices and trends in the Turkish fashion retail industry, and become familiar with the global vision and current information that you can use in your professional life.

  • Acquire a strong technical foundation in the retail industry,
  • Become familiar with current international practices in the merchandising field,
  • Benefit from the experience of retail professionals and build a network,
  • Anyone who works in the merchandising and buying areas,
  • Anyone who is experienced in the retail industry.

It is possible to work in retail industry fashion and textile companies in the following positions:

  • Merchandiser,
  • Product Manager,
  • Category Manager,
  • Collection Planning Manager,
  • Brand Manager.

Applicants will attend an interview for admission. Applicants need to have at least six months experience in product management. 


Fashion Retail: Addresses the general structure of the fashion retail industry, developments in the industry, and procurement processes using up-to-date examples. This module aims to support managerial candidates in examining the current industry conditions, and gaining knowledge about the details of the procurement process.

Planning and Product Supply: Addresses the topics of business model selection, accessories and product buying, online buying, and consumer analysis in accordance with companies' roles and objectives in the industry. Examines the studies that are conducted by companies to create a correct product mix and enhance their productivity with the help of analysis and correct planning.

Product Management: Discusses merchandising processes in fashion retail which consist of product planning, the fundamentals of retail math, retail management and inventory management, retail conditions in international markets, and visual product management. This module complements all of the related topics in the merchandising field, and examines them theoretically and practically.