Duration: 6 Hours (3 hours x 2 days)
Fee: 350 TL
Day and Time: Monday and Tuesday 18:30-21:30
Starting Date: 9th December 2013
Knowing and understanding consumer needs is at the heart of successful fashion retail businesses. In today’s competitive fashion market anticipating and not just satisfying but exceeding consumer expectations is vital. This is achieved by understanding, engaging and empathizing with your consumer.
This workshop will equip you with what you need to know about your consumers and how to use this information to connect and engage more effectively with them. Through lectures, group discussions and brainstorming, you will generate approaches and solutions to apply to your fashion businesses.
PROGRAM CONTENT
- Consumer Shopping Patterns In Fashion
- The Difference Between Knowing And Understanding Consumers
- The Dimensions Of Consumer Buyer Behaviour
- The Stages Of Consumer Buying Decision Process
- Influences On Consumer Behaviour
- Fashion Consumer Segmentation, Targeting And Positioning
- Market Research And Information For Fashion
- Beyond Market Research – Consumer Insight
- Creating A Customer ‘Pen Portrait’
Materials:
- Notebook and Pen
PS. The workshop will be held in English and suitable for marketing, product and retail professionals
