Fashion Retail Store Management | İstanbul Moda Akademisi



Fashion Retail Store Management

Consumer preferences and expectations in changing fashion retail and competition conditions have led to many changes in the merchandising field. 

2 months (48 hours)

Days and Hours
Monday and Thursday 18.30 - 21.30

Start Date:
27 November 2017


For detailed information: 
0212 219 41 41 Extension: 1203-1219

Well known international brands and products exhibited have started becoming similar with the use of information technology. The effective and modern store management and the store experience that would make a difference increased the need for new generation of managers. Now, as well as effective sales, management skills are expected from merchandising teams.

With this programme, you will look at the range of things from day to day activities in stores, to store management in global brands from a wider picture. You will develop skills in fast fashion retail, luxury retail, department stores and concept store management.

  • Will have a background in store management and retail sales,
  • Will learn effective management methods of retail stores,
  • You will be familiar with the whole process of effective and modern retail.
  • Those who work in retail store management field, store managers and candidate store managers who wish to improve themselves in day to day management of retail stores,
  • Those who aim to have a career in the field of fashion retail store management,
  • Those who work in different areas of the fashion industry and whish to improve themselves in retail.
  • Store Manager
  • Assistant Store Manager
  • Store Management Staff

Applicants will attend an interview for admission.


General View of Retailing

  • Introduction to Retail
  • Consumer Psychology and Shopping Motivations
  • Overview of Consumer Concepts
  • Consumer Buying Behaviour
  • New Retail Formations and Global Retail Merchandising Trends
  • Store image and Atmosphere
  • The Factors Determining Store Selection

Sales and Performance Management

  • Retail Mathematics
  • Sales Performance Relationship
  • Forming and Management of Sales Targets

Retail Operational Processes

  • Store Opening
  • Daily Activities
  • Control, Stock taking
  • Delivery Management
  • Area Management
  • Warehouse Management
  • In - Store Forms

Customer Experience and Service Model

  • Customer Experience
  • In – Store Communication
  • Sales Consultant: Image, Behaviour, Body Language
  • Store Design Conditions
  • Customer Service Model
  • Replying to Customer Complaints


  • What is CRM?
  • CRM Goals and the Impact on Sales
  • CRM Lifecycle
  • CRM Steps
  • Customer Profiles
  • Success Factors
  • Customer Satisfaction Measurement

HR Management in Retail

  • Recruitment Process
  • Interview Techniques
  • In - Store Job Descriptions, Remuneration and Bonus Systems
  • Skills Requirements of Merchandising Team
  • Job Tracking, Delegation, Planning
  • Time Management
  • Stress Management
  • Prioritization
  • Training


  • What is Marketing?
  • Head Office Marketing Activities

Visual Management

  • Brand Management
  • Visual Merchandising
  • Colour Theory
  • Store Layout
  • Area Management
  • Impact of Visual Merchandising on Sales
  • Competitor Analysis

Product Management

  • Store Sales Performance
  • Best Selling Products and Tracking
  • Product Performance Management
  • Inventory Turnover
  • Profitability
  • Return on Investment GMROI/ROI
  • Margin and Mark-up Calculations
  • Campaigns and Product Actions
  • Sales-Oriented Product Information
  • Fabric Types
  • Label Reading

The training will be supported with case study analysis, interactive role-playing, videos and visual materials.