Bethan Alexander (B.Sc, M.Sc, PG Cert, FHEA); is a Course Director and Senior Lecturer at London College of Fashion, guest lecturers at various other Universities and runs fashion business consultancy, Brand Baker. Bethan trained in International Fashion Management, (B.Sc, M.Sc) and has 18 years of international experience within the fashion industry in product management,marketing communications and brand director roles at Converse EMEA, Kangol International and Elle Europe. Bethan is passionate about brand building, communications and customers. She set up her fashion business consultancy practice, Brand Baker in 2004, working on projects including business strategy, product, brand and retail management, market entry strategy, market research, consumer behaviour to marketing communications strategy and execution. She brings a wealth of industry experience to her teaching at higher education.
Bethan is currently Course Director for the Post Graduate Certificate in Fashion Buying & Merchandising and lectures on the MA Fashion Entrepreneurship and Strategic Fashion Marketing MA courses at University of the Arts, London College of Fashion.