Creating Online Fashion Brand Experiences

Duration: 30 Hours (6 hours x 5 day)

Day and Time:

January 16th Monday 09.30 am – 04.00 pm

January 17th Tuesday  09.30 am – 04.00 pm

January 18th Wednesday 09.30 am – 04.00 pm

January 19th Thursday 09.30 am – 04.00 pm

January 20th Friday  09.30 am – 04.00 pm

Starting Date: 16th January 2017

Fee: 3.200 TL (not includes accommodation, flights and visa fees)

Location: Berlin

*%50 percent discount applies to İTKİB members

PS. The workshop will be held in English.  For the enrollment you should have a bachelor degree, and also have experience on fashion  branding/marketing/communication or in retail industry.

Nowadays successful fashion brands speak one consistent language online and offline. Growing Internet usage effected fashion in various ways. More and more online sales are observed, social media became a major channel of fashion communication and real time redefined the pace of fashion production and communication.

In this intensive global program of IMA creating a unique online fashion brand experience will be discussed with various real life examples and company visits such as Zalando, Fab4Media, Vestiaire Collective Fashion and the FashionTech Berlin Conference. Latest digital trends, experiences, brand presentations, and a trend exhibition will be seen at the festival.

Content:
Upon successful completion of this Summer Course you will be able to:

  • Becoming familiar with online business models: In this block fresh business ideas such as content management, community marketing, omni-channel applications will be taught and best practices are shown.
  • Demonstrate an understanding of the social media management: A strong communication concept in the social media will be presented with its every single step.
  • How to merge online fashion with retail: In order to speak one language, the online and offline brand strategies should be synchronized.

Materials:

  • Notebook and pen

Lecturer:
Dr. Bilgen Coşkun, completed his undergraduate degree in the field of Business Administration at Bilkent University and his MA degree at Fachhochschule Osnabrück in International Business and Management. He continued with his PhD studies in Brand Management and Communication at Steinbeis-University Berlin. He has been consulting global fashion and lifestyle brands such as GAP, Esprit, Zalando, Gerry Weber, GQ, Dazed and Confused, Beiersdorf, L'Oréal, Mercedes, Volkswagen, Turkcell and Nokia concerning brand strategy, product/collection development, communication and retail management for over 10 years. He has been teaching in the Department of Fashion Design and Management at Mediadesign Hochschule Munich and contributing to local and global magazines about design and art. Besides leading the Fashion Management Department at Istanbul Moda Academy, Bilgen Coşkun teaches fashion marketing communications, fashion management, trend and market research and contemporary fashion brand management.

Nina Zywietz, studied Psychology and Social Studies in Wuppertal and Los Angeles and initially started her career with several advertising agencies in Berlin and London. Her professional way then led her to Hubert Burda Publising and further to Closed. Here she managed the global marketing of the brand and was particularly responsible for the visual branding of the brand. Today she is a freelance creative director working for fashion brands, agencies and web shops. Fashion brands she worked for: mytheresa.com, Closed, SET, OUI, adidas Originals, adidas Y3, adidas Stella McCartney, zalando.com, Gerry Weber, Camel Active, Bugatti, Toni Gard, Taifun. Further on she tutors at AMD Berlin and she is co-author of Fashion Design Encyclopaedia  ‘For the Love of Style’ published in 2015.