Creating a Fashion Brand

Duration: 6 Hours (3 hours x 2 days)

Day and Time: Monday - Wednesday 18:30-21:30

Starting Date: February 23, 2015

Day and Time:

February 23 Monday 18.30 - 21.30

February 25 Wednesday 18.30 - 21.30

Participation Fee: 240 TL

Language: Turkish

This training is aimed at individuals with some experience in fashion or fashion design and command of basic fashion concepts, who wish to create his/her own fashion brand. The adventure of brand creation process is presented with examples from ideas to the final phase of the product. While   participants acquire knowledge on the fundamental dynamics of brand creation, they will also be introduced to business development.

Content:

  • Being Your Own Boss 
  • Business Planning
  • Creation of a Fashion Brand 
  • Product and Image Development
  • Preparation of Sample and Design Collection
  • Fabric Supply
  • Cost and Pricing 
  • Retail Sales

Required Materials:

  • Notebook and Pen

Instructor: Hatice Gökçe. After having completed her bachelor degree in Textile Main Art Branch in Mimar Sinan University, Gökçe furthered her education in the field by attaining a master’s degree at the same university. One of the founding members of Fashion Design Association, Hatice Gökçe has delivered a number of fashion shows and special projects as well as participating in various fairs. She is a member of Istanbul Commerce University committee and instructor of ‘entrepreneurship in fashion’ course. Gökçe also participates in fashion design projects at İMA.