Merchandising and Purchasing in Fashion Retail (Intermediate Level)

Duration: 12 Hours (6 hours x 2 days)

Day and Time: Saturday 10:00 - 17:00

Starting Date: January 31, 2015

Couse Dates:

January 31 Saturday 10.00 - 17.00

February 07 Saturday 10.00 - 17.00

Participation Fee: 480 TL

Language: Turkish

A follow-up of ‘Introductory Level Merchandizing and Purchasing in Fashion’ training, this course offers participants the opportunity to analyze various topics in merchandising and purchasing more in depth. 
Furthermore, participants will gain general knowledge on the following topics, which call for a more systematic and analytical approach: supply in product management, budgeting, pricing and inventory planning.


  • Fashion Marketing Strategies and Fundamental Principles
  • An Overview of Consumer Profiles
  • Factors affecting Consumer Behavior and Preferences 
  • Sales Planning, Profit-Loss Plan
  • Product Management
  • Competition in Global Markets
  • Coordination between Producer-Supplier 
  • Negotiation Processes and Relations
  • Significance of Sales-Inventory Follow-up in Product Management
  • Distribution Channels
  • Wholesale Channels
  • Significance of Technology and Pursuing Innovations in the Sector 
  • Pricing/Determining Margins/Planning Profit-Loss Statements 
  • Budget and Period Charts 

Required Materials:

  • Notebook and Pen

Instructor: Fatoş Özen. Having received her degree in Economics at Istanbul Bilgi University, and completed her training in merchandising at Lasalle International Fashion Academy, Özen started her career as Product Specialist at Vakko. She continued working at corporate companies including Lacoste, Home Store, Tommy Hilfiger and Meridian Group as Collection Manager, Overseas Purchasing and Stores Coordinator, Collection Purchasing and Marketing Manager and Purchasing and Collection Planning Manager respectively, of six international brands. Throughout her career, she offered training courses for store managers and staff in the fields of collection, sales, marketing and behavior.