Merhandising and Purchasing in Fashion Retail (Introductory Level)

Duration: 12 Hours (6 hours x 2 days)

Day and Time: Saturday 10.00 - 17:00

Starting Date: January 17, 2015

Couse Dates:

January 17 Saturday 10.00 - 17.00

January 24 Saturday 10.00 - 17.00

Participation Fee: 480 TL

Language: Turkish

In this introductory level course prepared for those willing to have a career in merchandising and purchasing in fashion retail, participants will develop a rough perspective in fashion industry and gain command of basic dynamics of the purchasing processes. This course analyzes duties and responsibilities of merchandisers and buyers and their roles in the organization as well as providing general information regarding their relationship with other departments in the decision making mechanism. 


  • Sector Dynamics and General Structure 
  • Merchandising Processes
  • Role of Merchandiser in Product Management 
  • Role of Buyer in  Product Management 
  • Trend Following and Analysis
  • Setting the Purchasing Budget and Calendar 
  • Purchasing Strategies 
  • Product Merchandizing-Inventory Management
  • Significance of Collection Creation Matching with Brand Identity 

Required Materials:

  • Notebook and Pen

Instructor: Fatoş Özen. Having received her degree in Economics at Istanbul Bilgi University, and completed her training in merchandising at Lasalle International Fashion Academy, Özen started her career as Product Specialist at Vakko. She continued working at corporate companies including Lacoste, Home Store, Tommy Hilfiger and Meridian Group as Collection Manager, Overseas Purchasing and Stores Coordinator, Collection Purchasing and Marketing Manager and Purchasing and Collection Planning Manager respectively, of six international brands. Throughout her career, she offered training courses for store managers and staff in the fields of collection, sales, marketing and behavior.