Visual Merchandising in Practice

Duration: 6 Hours (3 hours x 2 day)

Day and Time: Tuesday and Thursday 06.30 pm – 09.30 pm

Starting Date: 21th June 2016

Day and Time:

21th June Tuesday 18:30 – 21:30

23th June Thursday 18:30 – 21:30

Fee: 320 TL

How a fashion brand can reflect its brand philosophy into the visual merchandising in the fast changing fashion environment with unique techniques


  • Learning the day to day role of a visual merchandiser
  • Building your own visual merchandising strategy
  • Creating unique stories in the shop window
  • Operating in store visual merchandising
  • Arranging the store space at its best Display techniques
  • Placing the accessories in the store
  • Implementation of the learnings in a fashion store


  • Notebook and pen

Lecturer: Roberto Giannino; has an extensive experience of international visual merchandising. He has been working in this field for global fashion brands such as Zadig et Voltaire and Hugo Boss for over 10 years in various fashion capitals such as Milan and Paris. In his latest corporate job, Roberto managed 32 countries from the headquarters of Zadig et Voltaire in Paris with intensive traveling to the respective countries. Currently he is consulting various clients about visual merchandising, styling, image and showroom management.