The Visual Presentation Techniques and Space Management training held on 24-25 March at İstanbul Moda Academy (İMA) was given by the World renowned creative retailing consultant and trainer Tony Morgan.
Starting his career at the famous British brand Selfridge’s, Tony Morgan played a crucial role in the re-definition of Selfridge’s brand name, improving its brand vision in the international media and making it a leading trend setter. Morgan currently gives consultancy services to retail giants like Salvatore Ferragamo, Fortnum and Mason, Kurt Geiger and Reebok.
Tony Morgan also heads the Visual Merchandising Department at London Fashion Retail Academy alongside his lectures and seminars on branding, marketing and merchandising at London College of Fashion (LCF). He participates in a number of international seminars around the World, sharing his experience in these fields.
Tony Morgan’s book ‘Visual Merchandising ‘published in April 2008’de is acknowledged as an international reference for product presentation and window dressing. Morgan is currently working on his second book, planned for publishing in 2010.
During the two day training held at İstanbul Moda Academy (İMA), topics including contribution of window dressing to brand image in terms of sales and marketing , new trends in visual presentation techniques and their harmonization with the general marketing strategies of the brand were covered. Theory was supplemented with concrete visual examples from around the world.