IFW September 2012 / İMA Workshop 101: A Turkish Brand Combining Industry and Design: Machka


10 February, 2012

Istanbul Moda Academy (İMA) offering high-end education to fashion designers of the future with the intention to improve Turkish ready-wear and textile sectors, held the second workshop series targeting young talents in fashion design within the framework of Istanbul Fashion Week. 

Machka, a special and privileged brand of the Turkish textile sector, participated in the workshop. 

Development of Machka, the first Turkish brand to combine industry and design under one roof, was analyzed from its foundation to its future goals at the workshop moderated by Yaprak Aras, with the participation of Yalçın Ayaydın, Chairman of Ayaydın-Miroglio Executive Board and Ece - Ayşe Ege, founders of Dice Kayek brand. 

Chairman of Ayaydın-Miroglio Executive Board Yalçın Ayaydın pointed out to their  friendship with Ayşe and Ece Ege of over 20 years, emphasizing the importance of mutual trust and environment of freedom offered to designers in Machka’s success. Yalçın Ayaydın explained that their long-term friendship set the grounds for a business partnership and they truly enjoyed establishing Machka brand with Ayşe and Ece Ege. He said: “Fashion designers around the world are now collaborating in terms of industry. There is almost no brand that stands alone today. I believe in Ayşe and Ece. I truly hope that other brands in Turkey will collaborate like us. Freedom is the food for creativity. We give total freedom to Ayşe and Ece, so that they can reflect their imagination in Machka products.”

Commenting on the development process of the Turkish ready-wear sector Yalçın Ayaydın said, “20 years ago Turkish firms were denied entry to international fairs abroad. But now, “Made in Turkey” statement is sought after. Everyone is looking for opportunities to come to İstanbul. On top of that, Turkish brands are sold abroad at ‘designer stores’. We are opening shops in the high-end streets.  

Ece Ege, founder of Dice Kayek brand, stated that they based the development of Machka on the system established by İpekyol brand in the sector, encouraging brand managers to give total freedom to fashion designers. She said: “ It is important that we are not limited in our designs. It is a privilege that does not come by often. This is the main reason of our long-term successful partnership with the  Ayaydın- Miroglio Group.”

Ayşe Ege pointed out what makes Mackha brand popular among Turkish women: it eliminates the issue of “what to wear to work today” for them. She said that business women in Turkey are offered limited options in collections that combine comfort and elegance and Mackha brand fills this gap in the sector.

Yalçın Ayaydın had planned a big surprise to Ayşe-Ece Ege: A celebration for the 20th birthday of Dice Kayek brand.