Education

 

Creating Online Fashion Brand Experiences

Nowadays successful fashion brands speak one consistent language online and offline

Duration: 30 Hours (6 hours x 5 day)

Fee: 3.200 TL (not includes accommodation, flights and visa fees)

*%50 percent discount applies to İTKİB members

Day and Time:

January 16th Monday 09.30 am – 04.00 pm

January 17th Tuesday  09.30 am – 04.00 pm

January 18th Wednesday 09.30 am – 04.00 pm

January 19th Thursday 09.30 am – 04.00 pm

January 20th Friday  09.30 am – 04.00 pm

Location: Berlin

Starting Date: 16th January 2017

 Growing Internet usage effected fashion in various ways. More and more online sales are observed, social media became a major channel of fashion communication and real time redefined the pace of fashion production and communication.

In this intensive global program of IMA creating a unique online fashion brand experience will be discussed with various real life examples and company visits such as Zalando, Fab4Media, Vestiaire Collective Fashion and the FashionTech Berlin Conference. Latest digital trends, experiences, brand presentations, and a trend exhibition will be seen at the festival.

PROGRAM İÇERİĞİ

PROGRAM CONTENT

Upon successful completion of this Summer Course you will be able to:

  • Becoming familiar with online business models: In this block fresh business ideas such as content management, community marketing, omni-channel applications will be taught and best practices are shown.
  • Demonstrate an understanding of the social media management: A strong communication concept in the social media will be presented with its every single step.
  • How to merge online fashion with retail: In order to speak one language, the online and offline brand strategies should be synchronized.

Materials:

  • Notebook and pen

PS. The workshop will be held in English.  For the enrollment you should have a bachelor degree, and also have experience on fashion  branding/marketing/communication or in retail industry.

Egitmen: Dr. Bilgen Coşkun

İstanbul Moda Akademisi Moda Yönetimi Program Lideri olan Dr. Bilgen Coşkun, Bilkent Üniversitesi İşletme Bölümü’nde mezun oldu. Osnabrück Üniversitesi'nde İşletme Yönetimi Bölümü’nde Pazarlama ve İletişim alanında yüksek lisansını tamamlayan Coşkun, Doktora çalışmasını Berlin Steinbeis Üniversitesi'nde Marka Yönetimi ve İletişimi alanında yaptı. 10 seneyi aşkın bir süredir GAP, Esprit, Zalando, Gerry Weber, GQ Almanya ve İngiltere, Dazed and Confused, Beiersdorf, L'Oréal, Mercedes, Volkswagen, Turkcell ve Nokia gibi global moda ve lifestyle markalarına strateji, ürün/koleksiyon geliştirme, iletişim ve perakende konularında danışmanlık hizmetleri sunuyor.

Egitmen: Nina Zywietz

Studied Psychology and Social Studies in Wuppertal and Los Angeles and initially started her career with several advertising agencies in Berlin and London. Her professional way then led her to Hubert Burda Publising and further to Closed. Here she managed the global marketing of the brand and was particularly responsible for the visual branding of the brand. Today she is a freelance creative director working for fashion brands, agencies and web shops. Fashion brands she worked for: mytheresa.com, Closed, SET, OUI, adidas Originals, adidas Y3, adidas Stella McCartney, zalando.com, Gerry Weber, Camel Active, Bugatti, Toni Gard, Taifun. Further on she tutors at AMD Berlin and she is co-author of Fashion Design Encyclopaedia  ‘For the Love of Style’ published in 2015.

 

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