Nowadays successful fashion brands speak one consistent language online and offline
Duration: 30 Hours (6 hours x 5 day)
Fee: 3.200 TL (not includes accommodation, flights and visa fees)
*%50 percent discount applies to İTKİB members
Day and Time:
January 16th Monday 09.30 am – 04.00 pm
January 17th Tuesday 09.30 am – 04.00 pm
January 18th Wednesday 09.30 am – 04.00 pm
January 19th Thursday 09.30 am – 04.00 pm
January 20th Friday 09.30 am – 04.00 pm
Starting Date: 16th January 2017
Growing Internet usage effected fashion in various ways. More and more online sales are observed, social media became a major channel of fashion communication and real time redefined the pace of fashion production and communication.
In this intensive global program of IMA creating a unique online fashion brand experience will be discussed with various real life examples and company visits such as Zalando, Fab4Media, Vestiaire Collective Fashion and the FashionTech Berlin Conference. Latest digital trends, experiences, brand presentations, and a trend exhibition will be seen at the festival.
Upon successful completion of this Summer Course you will be able to:
- Becoming familiar with online business models: In this block fresh business ideas such as content management, community marketing, omni-channel applications will be taught and best practices are shown.
- Demonstrate an understanding of the social media management: A strong communication concept in the social media will be presented with its every single step.
- How to merge online fashion with retail: In order to speak one language, the online and offline brand strategies should be synchronized.
- Notebook and pen
PS. The workshop will be held in English. For the enrollment you should have a bachelor degree, and also have experience on fashion branding/marketing/communication or in retail industry.